INTRODUCTION
The War
In Greek mythology, the Trojan War was a fierce war that pitted two fearless armies against one another—the City of Troy and The Achaeans (Greeks).
To the chagrin of the Achaeans, they were unable to overthrow Troy for many years. Each attempt was ultimately thwarted by the heavily fortified City of Troy.
As so many in business, battling with overwhelming factors that cause success to elude one’s grasp, the Achaeans finally got so angry with using brawn, that they finally hatched an audacious ruse that they hoped would tap into the overconfidence and arrogance of the Trojans. They decided to use their brains. They decided to adopt a new strategy… (CONTINUED)…
So what does this have to do with your organisation?
Every business has its own ‘City of Troy’.
Maybe it’s a market that is impregnable, an organizational dilemma that is void of a viable solution, a set of circumstances that have positioned the business between the proverbial rock and hard place, a lack of talent to take things to the next level or economic pressures that make what used to be easy and predictable, require greater effort.
If you were merely looking to go to the next level, you would not need this book because there are thousands of books out there that instruct upon the nuances of going to the next level.
If however what you seek is an intelligent, action-spurring, feasible approach to being better than the next level, and position your organisation for a Quantum Leap with exponential growth whilst making a visible change in your paradigm – then this book is for you….
CHAPTER 1: DO MORE, DO IT FASTER, DO IT CHEAPER, MAKE MORE CLIENTS LOVE YOU FOR IT.
CHAPTER 2: FIND YOUR COMPANY’S MAGNETIC ASSET POINTS™ AND LEVERAGE THEM TO ACCOMPLISH EVERY SINGLE OBJECTIVE
Description: This chapter sets the reader and their staff team on one of the most fascinating experiences they will have as a group. All good experiences allow you to discover more about yourself, and this chapter helps you to identify assets that you do not even know you possess—which others want, need, will trade for, pay for, and open doors for you in order to leverage them.
Excerpt:
”Your Asset Points allow you to seek the untapped resources within your entire organization. [Discovering them] will be one of the most enlightening experiences of your business positioning to date. Prepare to open your staff to exploring the areas of creativity that have lain dormant in them for years… Once you know your Asset Points, your company has virtually unfettered access to every person and opportunity that your business needs in order to win…”
CHAPTER 3: HOW A LIMITED BUDGET CAN LEAD TO GREATER SUCCESS
Description: Companies have faced tremendous budgetary constraints in the past six years; even companies who have maintained cash fluidity have taken to hoarding. Either way, those charged with gaining results—increasing revenue, finding new channels, improving customer buying instances, raising profiles, whatever—now have less funds than ever before. Chapter 3 works to clarify how a company can leverage other assets in place of cash budgets. This insightful chapter is invaluable to departments, companies, and professionals on all levels.
Excerpt:
“…Your currency in The Secret Collaborative Economy changes from cash to Asset Points. Your relationships stop being just of supplier and client, us and them, service provider and user. The currency with The Secret Collaborative Economy is brand amplification… the moment your business becomes an Amplification Point,™ you can leverage that magnetic power in order to attain almost anything that you want and need. All the while allowing your Strategic Alliance Partner to benefit from assets you take for granted. Make no mistake, this works on all levels of business, from multi-nationals through grass roots operations…”
CHAPTER 4: LEVERAGING THE SECRET COLLABORATIVE ECONOMY TO SECURE MORE CLIENTS
Description: There exists almost no business that does not wish to increase clients or buying encounters, and there are thousands of books, seminars, and guides telling leaders the best way to find new clients. Seasoned sales professionals can draw on an array of experiences, but even they face the unrelenting threat of fierce competition, customer loyalty issues, and the inability to maintain reliable lead engines and distribution. In this chapter, Marsha Wright
explores unique strategies that companies on all levels can leverage to locate and attract clients, build trust and relationships rapidly, and thus convert more sales. No stone is left unturned when using The Secret Collaborative Economy.
Excerpt:
“No matter the temptation, remember that nobody—and I mean nobody—likes to be sold at. Today’s consumer or decision maker wants to feel that they have made a sage and savvy decision to buy, as though they have been involved in securing a great deal… Using the Environment of Suggestion, any skilful communicator within your company, who is aware of the Asset Points and the goals that the company has, is able to convert with zero resistance. Through one Strategic Alliance Department, the same strategy was used and led successfully to several lucrative contracts to the value of $400,000, with zero sales resistance.”
CHAPTER 5: LEVERAGING THE SECRET COLLABORATIVE ECONOMY TO GROW EXPOSURE & BRAND AWARENESS
Description: Companies who are to win in the 21st Century business landscape desperately need to make the leveraging of The Secret Collaborative Economy a consistent practice; not only for the financial rewards, but also for increased visibility, coverage, and exposure that firms with less imagination are paying many hundreds of thousands of dollars for.
What would a front cover magazine spread mean to your business? What would radio and TV appearances regularly do to grow your influence and awareness? What would association with the biggest players in your industry or celebrities do for your prospects?
Marsha Wright explores not only these ideas, but details on how to access major levels of promotion through Brand Magnifiers and exciting untapped strategies arms reach from you TODAY!
Excerpt:
”Every time you see two independent brands that join for a common cause, one of the key reasons is to cross-pollinate the people who love each brand.
With that merging of interests, albeit temporary, they, like you should, look for opportunities within the relationship to list-build, increase consumer engagement, and have a well thought-out approach to the back end of the deal, so that it may actually be a profitable adventure.
These deals happen in music, in business, in politics, and on every level and in every industry. There is no justifiable reason why your business, division, or department should not leverage this on a micro level. One way to do this is…”
CHAPTER 6: LEVERAGING THE SECRET COLLABORATIVE ECONOMY TO ATTRACT AMAZING TALENT TO YOUR COMPANY
Description: Finding talented, committed, and all-around great people is a challenge in any organisation. But what of the importance to attract new forward thinkers in leadership within your
management structure?
New executives on your board, brand ambassadors who will shout from the rooftops about your services–just because—mentors and masterminds whom you can draw upon day and night to resolve complex problems, and others who can fill the gaps in your internal team?
In this chapter, Marsha Wright explores the magic of using The Secret Collaborative Economy to gain insights, support, and mentorship from the very best minds on the planet, who are all motivated and excited to see your company succeed. She goes on to explain what’s in it for them, and how to make it work.
Excerpt:
“You can do magnificent things with the right people that you cannot do with twice the wrong or mediocre people.
The Secret Collaborative Economy gives you the ability to create an environment full of ideas that work, that help solve those quandaries that slow down progress, debilitate growth, and represent costly failures.
Through this strategy, you can create a fertile and exciting ground to absorb and implement something amazing. It also helps when you use this specific and very unconventional strategy to gain top-level experts and staff who will work in your business without any additional cost to your payroll…”